The Mandela Effect

Hustle AM
4 min readJun 7, 2020

Most things are not as you remember them.

How well do you trust your own memory? How well do you remember events you experienced some time ago? How many of your memories are exactly as you remember them? We can all agree that sometimes our minds can play tricks on us. But how often does this actually happen?

We, as human beings, can be influenced by a lot of different things. Everyday we are bombarded with stories from television, radio, social networks, coworkers, relatives, friends. Nowadays it is relatively easy to miss remember something. Much easier than you would expect. That is also because memory isn’t always perfect.

What about a memory shared by hundreds or thousands of people, in extreme detail? Of course, this is reliable, right? Well, it turns out that this is also possible. A thousand of people can share the same memory, even if it is not true. I know it sounds weird, but it is possible. This is The Mandela Effect.

The Mandela Effect is a term coined by Fiona Broome in 2009. It refers to a situation in which a large group of people believe that an even occurred when it actually never happened. The explanation behind it can get pretty complex.

The term “Mandela Effect” originates from one of Fiona’s personal experiences. A while ago, while she was attending a conference, she was talking with others about how she remembered the tragedy of former South Africa president, Nelson Mandela’s death, in a South African prison in the 1980s. While so many people from that conference remembered the tragedy with specific details, it turns out that Nelson Mandela was still alive at that time. He lived until the age of 95, passing away in 2013.

What is even scarier is that some people remembered news coverage of Mandela’s death and they even remembered a speech of his widow. It’s true that people miss remember things all the time. But this effect happens a lot more often than we think so.

A couple of years ago, The Statue of Liberty, from New York, was in the center of attention from the same reason. Some people claimed that they can remember touring the statue and going all the way up to the torch. While, the national park does allow visitors to tour the inside of the statue and go all the way up to the crown, the access to the torch has…



Hustle AM

I Ghostwrite Educational Email Courses for Solopreneurs with Online Business Programs | 6+ years working in Finance & Marketing